Built for the businesses that deserve customised marketing.
We're a small practice. We take on a handful of businesses at a time so the work stays sharp and the answer to "who's actually doing this?" is always the same two people.
Most businesses don't have a marketing problem. They have a coordination problem.
An ad agency over here. A social-media freelancer over there. A web vendor who hasn't replied since launch. Each one optimising their own metric, none of them looking at the whole picture - and the founder stuck in the middle trying to translate. We started Verae Lab to be the practice that takes that translation job off your desk.
Four rules we won't break.
We audit before we sell.
No plan in the first meeting. No "here's what we'd do" before we've seen what you're already doing. The first week is forensic - we get inside your accounts, your analytics, your CRM, and we find out where the money is actually leaking.
Modular, never bundled.
Retainers stuffed with services you don't need are how agencies stay billable. We'd rather tell you which two of our six modules to take and which four to skip. The shortest invoice we can write that still moves the business is the right one.
Channels follow customers.
We pick channels based on where your buyers actually are - not based on what we happen to be good at. If your customer is on LinkedIn and a billboard, that's where the budget goes. If they're nowhere near TikTok, we'll say so.
We report honestly.
One dashboard. Real attribution. A monthly readout that includes what didn't work this month, why we think it didn't, and what we'd try instead. The agencies that hide their losing tests aren't running tests - they're running theatre.
What the first month actually looks like.
Week one. A thirty-minute call. We ask about your customer, your last twelve months of spend, and what success would look like a year from now. If we're not the right fit we say so on the call.
Week two. Access. We get read-only into your ad accounts, analytics, CRM and any reporting your current vendors send. We spend a few days quietly inside it, building a single picture of what you're really running.
Week three. The audit. A written document, ten to fifteen pages, with three sections - what's working, what's leaking, what we'd do. We walk you through it on a call and answer whatever you ask. If you want to stop here, the audit is yours to keep.
Week four. If we keep going, we scope the modules you actually need, set the budget, and put a dashboard in front of you that you can open on a Tuesday afternoon without us. The work starts the week after.
Who this isn't for.
We turn down more work than we take. Mostly because the fit isn't right - and pretending otherwise costs everyone money.
Pre-product businesses. If you don't yet have customers, you don't have a marketing problem - you have a product problem. We'll happily point you somewhere better.
Founders who want a yes-agency. The audit will say things you don't want to hear. If that's not a conversation you want, we're the wrong room.
Companies that want one channel scaled, fast. If you already know you just want Google Ads run harder, hire a specialist. We'd be expensive overkill.
Anyone allergic to measurement. Everything we do is reported back. If "the campaign felt good" is how success has been measured before, we're going to feel uptight.
We publish what we learn.
We run original studies on the platforms we manage every day - creative tests, account structure experiments, audience signals - and write up what we find. Results are gated; request the ones you want by email.
Browse case studiesBooks are closed - but the waitlist isn't.
Add your name and we'll be in touch the moment we can take on the next audit.